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ICSC
Apr 1, 2026
Real estate owners and operators are testing a growing number of AI and proptech tools as they work to determine which technologies deliver measurable value across their portfolios.
The Industry Is Sorting Through AI Hype To Find Real Value
The real estate industry is still figuring out what AI works, what doesn’t and how best to implement and scale technology across portfolios. And the options are overwhelming; vendors pitch property owners with new tech on an almost daily basis. “Owners and operators are really starting to treat technology as a strategic lever, whether it’s building internally or delivering through existing partners,” said Tanger senior vice president of technology Talia Fine. The most significant challenge is navigating the gap between hype and reality, she said.
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